WELCOME TO EDGELASTIC
Growth services for edge-native IOT innovators
IOT Innovators Are Mining Gold at the New Elastic Edge
21st century edge-native startups, agile industrial giants, and enterprise cloud leaders are powering the platforms, networks, apps, and experiences driving digital transformation of the machine economy.
We help them handle a few small details along the way. Things like sales enablement content and partner-first growth--with a lot of "As a Service" business model expertise thrown in.
If your startup or incumbent IOT team is looking for an edge-savvy partner that doesn't need to borrow your watch to tell you what time it is at the new elastic edge, let's get busy.
Product Management Support
Science Compute Startup
Product Marketing Refresh
A scientific computing disruptor built the next killer app for team research by unbundling costly data science platforms with a new container-native workspace. We built the messaging for their RunBox.
Bot Platform Advisory
Edgelastic drives growth for edge-native IOT innovators--both startups and incumbents.
Managing Partner, Sr. Consultant
Author of Asymmetric Marketing, a cult classic for bootstrapped tech entrepreneurs, Joe began his career at AT&T in their earliest experiments with connected home services and online business models. As the lead at Platformula1, he has worked with startups and incumbents across scores of B2B, B2D, and B2C category landscapes. Edgelastic applies Partner1st growth strategy and Landscape Based Marketing (LBM) to the explosive market for platforms, infrastructure, apps, and experiences at the high-growth elastic edge.
Growing an Edge-Native Innovator?
You're going to need compelling sales enablement and strong pipeline development.
Selling Tools, Thought Leadership,
Product Marketing OnDemand
IOT growth players know that category thought leadership and fact-based sales enablement tools drive product/service adoption. We specialize in new category marketing for startups, and new market entry for incumbents, and are fluent in all content asset types that drive revenue. We also support creative agencies serving IOT clients.
OEM, Channel, MSP, Referral,
In IOT, it takes an ecosystem to raise a leader. This means strong, partner-advantaged growth execution matters for both startups & incumbents.