From Smart Cities to Smart Farms...You Bring the Innovation, We'll Bring the Growth.




    Growth services for edge-native IOT innovators

  • IOT Innovators Are Mining Gold at the New Elastic Edge

    21st century edge-native startups, agile industrial giants, and enterprise cloud leaders are powering the platforms, networks, apps, and experiences driving digital transformation of the machine economy.


    We help them handle a few small details along the way. Things like sales enablement content and partner-first growth--with a lot of "As a Service" business model expertise thrown in.


    If your startup or incumbent IOT team is looking for an edge-savvy partner that doesn't need to borrow your watch to tell you what time it is at the new elastic edge, let's get busy.

    IOT Security

    Product Management Support

    A category pioneer in edge device defense for IOT wanted to expand into new markets. We worked with their CTO & partner lead to build the MRD for a new mobile protection product.

    Edge IOT Startup

    Series A Marketing Support

    Smart city IOT veterans wanted a messaging refresh to showcase their edge-native software innovation. We were happy to help tell the story of their new industrial IOT edge startup.

    Science Compute Startup

    Product Marketing Refresh

    A scientific computing disruptor built the next killer app for team research by unbundling costly data science platforms with a new container-native workspace. We built the messaging for their RunBox.

    Edge Networking

    SD-WAN for MSP Launch

    A software-defined networking pioneer introduced a new WAN edge management platform for MSPs. We worked with product marketing to frame their value prop at launch.

    Smart Grid

    Partner-Focused Content

    An API platform provider for energy utilities needed evergreen content to fuel traction around smart grid market growth. We listened to their customers & framed their "silo-free enterprise" goodness.

    AI/Smart Home

    Bot Platform Advisory

    A connected home startup turned to us for a review of their AI partner strategy. We treated them like one of the family and helped with due diligence on their platform partner's feature fit.

  • Founder

    Edgelastic drives growth for edge-native IOT innovators--both startups and incumbents.

    Joseph Bentzel

    Managing Partner, Sr. Consultant

    Author of Asymmetric Marketing, a cult classic for bootstrapped tech entrepreneurs, Joe began his career at AT&T in their earliest experiments with connected home services and online business models. As the lead at Platformula1, he has worked with startups and incumbents across scores of B2B, B2D, and B2C category landscapes. Edgelastic applies Partner1st growth strategy and Landscape Based Marketing (LBM) to the explosive market for platforms, infrastructure, apps, and experiences at the high-growth elastic edge.


    For Edge Startups & IOT Incumbents

  • Growing an Edge-Native Innovator?

    You're going to need compelling sales enablement and strong pipeline development.

    Sales Enablement

    Selling Tools, Thought Leadership,

    Product Marketing OnDemand

    IOT growth players know that category thought leadership and fact-based sales enablement tools drive product/service adoption. We specialize in new category marketing for startups, and new market entry for incumbents, and are fluent in all content asset types that drive revenue. We also support creative agencies serving IOT clients.


    Pipeline Development

    OEM, Channel, MSP, Referral,

    Partner First

    In IOT, it takes an ecosystem to raise a leader. This means strong, partner-advantaged growth execution matters for both startups & incumbents.

    From our "partner-first" mindset to our "as a service" distribution expertise and marketplace savvy, we help edge-focused innovators grow their pipeline in emerging and established markets.


  • Reinventing Your Industry @ the Elastic Edge?

    Edgelastic helps edge-native IOT startups, cloud/fog platform leaders, and agile industrial incumbents win in the biggest market landgrab in the history of IT. We're based in the Portland Metro Area.


    The need to embed realtime IOT interaction capability in every "thing"--from smart homes and...
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